Startups - Mochila, The Media Marketplace
Essentially an online marketplace for content, Mochila serves as a platform where authors can provide articles, photos, audio and videos along with price and any restrictions. Buyers search for what they need and choose the best match. Content can be instantly downloaded into any publishing system, and purchases can be made in two ways: either by paying the price set by the original content owner, or by agreeing to post advertising along with the item, in which case the content is free. In the ad-supported arrangement, advertising revenue is shared among the buyer, the seller and Mochila.
For sellers, the benefits include new revenue opportunities and increased exposure; for buyers, decreased operational costs, more ad pages and revenue opportunities. More than 1,000 media organizations have joined Mochila so far, including Reuters, the Associated Press and Hearst Magazines.
According to Mochila, world media spent just under USD 2 billion on syndicated news content last year, and that figure is expected to grow to USD 3 billion by 2008.
[Via]
Filed under: Ideas & Innovations, Startups