Samsung Goes Viral With Baby Love Campaign
Posted on January 9th, 2008 by dhirender
Samsung is promoting its MX10 flash memory camcorder with a new user-generated content campaign featuring Pussycat Dolls’ lead singer Nicole Scherzinger, called Your “Baby Love.” The promo invites users to film themselves doing a rendition of Scherzinger’s single “Baby Love” and upload it for a chance to win prizes like the MX10, a 40-inch LCD HDTV or $500 cash.
The MX10 was featured in Scherzinger’s video for “Baby Love,” which debuted in late 2007, which makes this a rather good fit.
Anyone can view and vote on the entries via the campaign microsite.
Filed under: Business