Samsung is promoting its MX10 flash memory camcorder with a new user-generated content campaign featuring Pussycat Dolls’ lead singer Nicole Scherzinger, called Your “Baby Love.” The promo invites users to film themselves doing a rendition of Scherzinger’s single “Baby Love” and upload it for a chance to win prizes like the MX10, a 40-inch LCD […]
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Online advertising represents less than 10 per cent of companies’ overall corporate ad budgets. However, with the domestic Internet populace crossing the 42-million mark, advertisers are seeing great potential in the sector, enough that it grew to approximately Rs 450 crore in 2007 and is expected to reach Rs 2,250 crore in 2009, according to […]
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Komli, an online advertising firm, received $7 million of venture financing led by Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures.
Through Komli Performance Network and the Komli Premium Network, they help publishers monetize their Indian inventory, while PubMatic helps publishers optimize the value of their online advertising. Another recently launched initiative, […]
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Taking inspiration from Radiohead who recently allowed fans to choose what they wanted to pay online for their latest album “In Rainbows,” British violinist Tasmin Little plans to give her next recording away for free as a digital download from her website in an attempt to popularise classical music.
The album, called “The Naked Violin”, will […]
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