Location Based Mobile Ads - The Next Frontier
Your cell phone is a potential gold mine for marketers, with information on where you are, whom you call and even what music you like.
This is leading advertisers, to experiment with mobile ads, and companies to develop ways toshare profiles with marketers while stripping out sensitive information to allow for privacy issues. With a boom in GPS devices and location services like maps and child tracking, expect location based ads to be the next big thing in a significant shift from the mobile ads today that are mostly blasted at the mass audiences.
eMarketer estimates that U.S. spending in mobile ads, at about $900 million in 2007, will grow more than fivefold to nearly $4.8 billion in 2011. By contrast, paid search and other online spending will only double, to about $42 billion in 2011.
Given the information that can be culled, the ads themselves can be highly personalised, - imagine getting pitches for rental cars and hotels the moment you land in San Francisco because an analysis of past calls suggests you tend to take weeklong trips there. Or if day trips to Boston are your thing, you might get an offer for cab service instead.
[Via]
Filed under: Mobile, Statistics