State Of The Media Democracy
Posted on December 28th, 2007 by dhirender
The latest State of the Media Democracy survey by Deloitte & Touche surveyed, and covered 2,081 Americans, betwen October 25 to 31. The respondents were divided into Millennials (12 to 24 years), Gen X (25 to 41 years), Boomers (42 to 60 years) and Matures (61 to 75 years). Some insights:
- About 38% of U.S. consumers are watching TV shows online,
- 36% use their cell phones as entertainment devices
- 45% are creating online content like Web sites, music, videos and blogs for others
- About 20% of consumers said they are viewing video content on their cell phones daily or almost daily.
- 54% of consumers said they socialize via social networking sites, chat rooms or message boards, and 45% said they maintain a profile on a social networking site.
- 85% of consumers still find TV advertising to have the most impact on their buying habits, but online ads are second best, with 65% of consumers saying they have the most impact, beating out magazines at 63%.
[Via]
Download the insights from the previous survey here.
Filed under: Digital culture, Trends
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