How Far Can You Trust Online Reviews?
Posted on December 21st, 2007 by dhirender
Bazaarvoice recently released the findings of a study that surveyed over 1,300 online reviewers in an attempt to uncover what got them to share their opinions online. The result - reviewers are motivated by goodwill and positive sentiment.
90% write reviews in order to help others make better buying decisions, while 70% want to help companies […]
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