Another Step Towards Ubiquitous Internet Access

Another step towards ubiquitous Internet Access came a few days earlier, with JetBlue Airways offering a free e-mail and instant messaging service on one of its planes. American Airlines, Virgin America and Alaska Airlines plan to offer broader Web access soon, but at a price (estimates put it in the region of $10 per flight).
“In […]

Internet Reach On Mobiles Is 19 Times More Than Broadband

Further to my earlier post on Internet access using the mobile comes this article in Business Standard.
The latest Telecom Regulatory Authority of India (Trai) figures showed that the number of Indians using their mobiles (both GSM and CDMA) to access the internet has more than doubled from 16 million in 2006 to 38 million in […]

Social Media Marketing Expected To Reach $1.2 Billion In 2007

As the number of users logging onto social networks increases, according to one estimate about 40% of the US population is estimated to have visited a social networking site on a monthly basis in 2007, the emphasis on social marketing is crossing new highs. By 2011 more than 80% of the US teen population and […]

Online Matrimony Sites Go Niche

While online matrimony sites have one objective - that of providing a platform to facilitate marriages, in true Internet tradition, now even they are going niche. So, along with shaadi.com, bharatmatrimony.com, jeevansaathi.com and simplymarry.com come bposhaadi.com and govtshaadi.com which are built around professions, secondshaadi.com built around matrimonial status, the likes of positivesaathi.com are aimed at […]

Playing At A Computer Near You - Jackass 2.5, And That Too For Free

Paramount Pictures, MTV and Blockbuster have partnered to distribute the latest in the Jackass series for free - in an ad-supported environment. From December 19th through the 31st, the film will be available for free viewing at the movie’s own site at blockbuster.jackassworld.com. As co-sponsor, Blockbuster will manage advertising for initial distribution of the film.
Yet […]

Texting Comes To The Aid Of The Presidential Candidates

No doubt spurred on by the industry figures which show that 158 billion text messages were sent in 2006 between Americans, who own some 243 million mobile phones, the 2008 US presidential candidates are looking at text messaging to get them in touch with the younger generation of voters.
Considering that about 43 percent of 18- […]

The Top Viral Videos Of 2007

The Financial Times recently reported on the advertisements that were most successful in attracting online viewers, as ranked by GoViral, the online marketing agency.
Top of the list is Cadbury’s “Gorilla Drumming”, which as BizReport states, is the most watched ad on YouTube. The video has also been posted extensively in blogs and on Facebook and […]

The Ad Review Center - Giving Publishers Greater Control

With the Adsense Ad Review Center, publishers will now have greater control over the ads that are displayed on their websites.
As the Inside Adsense blog states, not only will publishers be able to see all placement-targeted ads currently targeted to the site, but also be able to review placement-targeted ads that have previously run on […]


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