The Web As Your Personal TV Recorder
Posted on December 9th, 2007 by dhirender
Horowitz Associates’ recently released report, Broadband Content and Services 2007, has some pretty interesting trends for online video. According to the report:
- 61% high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis compared to 45% and 71%, respectively, in the 2006 study - nothing surprising, given the recent hoopla about online video.
- News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
- Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis. However, and here comes the interesting part - 70% of Internet users who watch TV online say do so because they missed the episode on TV, while18% of these respondents say they watch TV shows online to watch them a second time (after having watched them on TV), or that they watch TV shows online just when they happen to find them or when someone else tells them about them (20%).
- Just about 13% Internet users who watch TV shows online say they watch them directly online, and not on regular TV.
Does this mean that the Internet is moving towards replacing your TiVo, or personal recorders?
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