Behavior Match Launched To Aid Online Ad Campaigns
Posted on December 8th, 2007 by dhirender
Designed for agencies, publishers and online marketers, Compete, Inc’s new tool, Behavior Match helps marketers predict which websites will be the best match for ad campaigns. Behavior Match is powered by Compete’s online consumer panel, and provides a larger selection of segment options as well as a greater universe of publisher sites to analyze providing media buyers information to maximize their strategic publisher and ad network investments.
Some features:
- Minimizing inefficient campaigns by finding the exact sites to advertise on, based on audience quality;
- Increasing the universe of potential advertising opportunities by finding new sites in the torso and tail of the web;
- Helping negotiate the best price by pinpointing the sections within portals and ad networks that their target segments visit the most;
- Streamlining the time it takes to create and measure plans by tailoring reports to meet the individual needs of agencies, networks and publishers and marketers.