Online Gaming On The Indian Shores
With an estimated 2.8 million online gamers in India, expect a lot of activity in this area. Also given that Nasscom figures show that the Indian gaming segment — comprising mobile, computer and console games and development — touched Rs 192 crore in 2006, and is likely to cross Rs 1,700 crore by 2010.
In India, similar to the rest of the world, the volumes lie in the casual gamers who play for short periods of time, as opposed to the serious gamers who account for just about 2-3 per cent of the total gamers in India.
The youth which form the majority of online users serves as the fuel as they are not only more technology savvy, but are now looking at new means of entertainment. Interestingly, worldwide, casual gaming is the only sector of gaming that reflects an appropriate gender balance: The ratio of men to women is nearly even, at 48.3 percent to 51.7 percent, respectively, though 74 percent of people who pay to play casual games are women.
Related reads:
Online gaming moves away from subscriptions
At $2.25 Billion, There’s Nothing Casual About It
Mobile gaming in small town India
Filed under: Business, India, News, Statistics