Get Ready For Contextual Ads In PDF Documents
A new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing.
The Adobe service allows publishers to generate revenue by including text-based ads linked to the content of an Adobe PDF (portable document format) page in a separate side panel.
“People want content for free,” said Matt Swain, an analyst at market research firm InfoTrends. “The question is how do I reach consumers without charging them a subscription fee?”
This move opens the doors for potentially a wide band of publishers from media conglomerates to a school’s parent-teacher group newsletter. This could also help journals monetise their papers.
The ads are delivered based on the content in the PDF itself, similar to contextual advertising on a website.
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