WildBlueSkies - Trends and strategies in Digital Media

I had recently written about the social networking for kids, and in India, ACK (Amar Chitra Katha) Media has taken the lead with TinkleOnline.com, a social networking site for tweens. Presented as a safe introduction for the kids to the online world, the Tinkle staff moderates all activities.
TinkleOnline.com allows users to create avtaars, create and exchange cards, write stories, play games, solve crosswords and jigsaws, take quizzes, form clubs and participate in contests. Every activity on the site earns them Tinkle Gold, which can be exchanged for comics, books, toys and other goodies.
While Amar Chitra Katha and Tinkle sell some 2.6 million titles per annum, I still wonder how many kids today would associate with the characters in the comics.

Filed under: Ideas & Innovations, India, Website Alert