M:Metrics Launches First Mobile Advertising Tracking Service
M:Metrics, recently introduced the first competitive tracking service for mobile advertising, M:AdTracker designed to provide advertisers with competitive details of the advertising campaigns on the mobile Web. Get the Product Card.
With 15 percent of U.S. mobile subscribers accessing news and information via the mobile browser, advertisers’ attention is turning toward banner advertising, bringing out the need for such a system towards advertising strategies.
“As advertisers are increasingly featuring mobile into their ad buys, they are clamoring for data about who’s advertising what, where and when,” said Will Hodgman, president and CEO, M:Metrics.
“The data collected by M:AdTracker reveals some fascinating findings about the state of the mobile advertising marketplace,” observed Hodgman. “For example, more than a dozen Fortune 100 companies are advertising on mobile, with the heaviest representation being among media companies advertising Web sites, TV shows, movies and books. The automotive, travel and leisure and financial services industries are also making investments into the mobile medium. It’s not just games and ringtones – it’s everything from iced coffee to auto insurance. Mobile is showing a speed of adoption that we are only now seeing in the Internet.”
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