Why Do Few Web Marketing Campaigns Meet Launch Deadlines?
While 59 percent of marketers agree that the Internet is “critical” to their marketing strategies, just 30 percent of planned campaigns launch on time according to these charts.
Most cited lengthy internal approval processes, their particular web content management system and backlogs in the I.T. department as reasons for the delayed launches. Just 17 percent of marketers surveyed found the process of updating their website “quick and easy”. When asked what impact the delays had on campaigns over half said they had a negative effect on new business enquiries and customers satisfaction. Thirty-five percent said delays impacted their web marketing budgets, 30 percent said they impacted brand image and 20 percent felt employee satisfaction was affected. [Via]
No doubt a streamlining of processes is needed along with more distribution of control. How this compares with offline campaigns?
Filed under: Business