What’s The Answer To Shortening Attention Spans Online?
A survey by Burst Media found that Internet users usually combine surfing the Internet with other activities such as watching television, working, talking on the phone, playing games or listening to the radio.
Eighty-two percent of respondents merged another activity with their web browsing, and 23 percent managed to juggle four or more activites while online.
The answer? Use coordinated messages across a number of different platforms, suggests Jarvis Coffin, CEO and co-founder of Burst Media.
“This is particularly true between television and the Internet – it’s a tactic that has been used by many marketers to great success, and is a cost-effective way to reach target audiences,” he said.
For the research, Burst Media conducted an online study of 2,700 web users 18 and older regarding the activities they engage in while online. [Via]
Filed under: Digital culture