LBS Represents 51% Of Revenue From Downloadable Mobile Apps
According to a Telephia research, location-based services (LBS) such as navigation, represented 51 percent of the $118 million in revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organization tools) generated during Q2 2007. Many consumers, says the report, may not realize the utility of a navigation application on their mobile phone until they use it.
While location-based services deliver highly personalized offerings such as friend-finding and other location-aware features, navigation represents the lion’s share of revenue. The Telephia second quarter report on mobile applications, reported:
- Approximately 13 million mobile consumers downloaded a mobile application on their phone.
- Of the $118 million in revenue that these downloadable mobile applications generated during Q2 2007! , LBS represented 51 percent.
I am reminded of a photographer friend who I recently pointed to Google Maps on the Mobile, and he simply could not get enough of it. For him it was the ideal production tool for his crew during his international trips.
LBS represents great potential for India, and this is definitely going to be one bog focus area once it is opened up.
Filed under: Mobile, Statistics
I always thought that LBS should be the single biggest utility on mobile phones but never thought it will be as big to command 51% market-share.