Posted on October 10th, 2007 by dhirender
Results from a recent study by DynamicLogic, show that Mobile Web advertising is a highly effective channel for influencing brand perception and increasing purchase intent.
The study involved the Hampton Hotel’s advertising on weather.com. Not only did the advertising campaign raise message association with Hampton Hotels versus other hotel brands, the respondents’ overall favorability toward Hampton […]
Filed under: Mobile, News, Trends | No Comments »
Posted on October 10th, 2007 by dhirender
A prototype Wellness mobile phone from Japan’s NTT DoCoMo Inc. targets users with busy lives who want a hassle-free way of keeping track of their health.
Like Nike Inc.’s +Nike technology, the handset also keeps track of jogs, letting users set targets and keep track of time, distance and calories burned—while listening to music through headphones. […]
Filed under: Ideas & Innovations, Mobile, News | No Comments »
Posted on October 10th, 2007 by dhirender
In a first for Airlines in India, Kingfisher Airlines announced its first SMS-based ticketing service ‘flybuysms’ across all mobile networks in collaboration with wireless transactions company PayMate.
The service enables prospective customers to search, book and pay for tickets on the mobile itself, and works on any handset model or operator.
“The simplicity of using SMS and […]
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