Word-Of-Mouth Advertising Wins The Race
“Close to 87% of internet accessing Indians still trust recommendations from others over any other kind of advertising, making word-of-mouth advertising the most powerful tool in the industry today,” says a recent global Nielsen internet survey according to this article.
India ranks fourth amongst the top 10 countries globally which trust recommendations from consumers, with Hong Kong leading the list with 93%. Other countries in this preference list were Taiwan, Indonesia, South Korea, Philippines, New Zealand and Ireland.
With 77%, newspapers come second in the list of advertising media that is most trusted by the Indian consumers, while magazines at 71% and television with 65% preference stood fifth and sixth on the list, though marketers spend the most on these forms of advertising.
What does this hold for Internet models?
Filed under: Digital culture, Statistics