A New Subscription Model For Content?
Following the move by The New York Times to make all it’s online content free, and the anticipated move by the Wall Street Journal in the same direction, Ft.com - the Financial Times is experimenting with a new model - one they hope, will allow more free content to the visitor, at the same time give rise to more opportunities for monetisation.
The way it works is that visitors would be able to view articles and data for up to a total of 30 views per month before being asked to subscribe for more material. According to FT.com publisher Ien Cheng, “The figure of 30 is not random. We have studied carefully how people come to the site. We have always believed that the journalism we produce is worth something to our core users.”
I wonder how they would track the views - would registration be mandatory even for reading the articles? That might be a turn off.
This new model comes into play mid-October - it would be interesting to see how it works, in a world when even medical journals are moving towards an ad-supported model. What are the other models possible?
Filed under: Ideas & Innovations
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