Travel Portals - The Way Forward
According to an August 2007 report, “Humanizing the Digital Travel Experience,” by Forrester Research, 2007 online leisure travel sales in the US and Europe are expected to reach $142.2 billion and grow to $213.8 billion by 2010.
The report went on to state about 90% of American business travelers first turn to the web to make their plans and about 83% of leisure travelers go online once each month to plan a trip, yet, digital travel experiences still often fall short of meeting online consumers’ expectations, with the report stating that more than 199 million travelers are frustrated getting travel information online, for reasons including poor website navigation and lack of essential functionality.
The report indicates that travel hubs which offer personalization services, peer-to-peer reviews, simple navigation and cross-channel experiences will do the best in the coming years. These sites will get the most benefit from the expected $213 billion that online travel revenue will bring in by 2010.
Filed under: Digital culture, Statistics