Mobile Advertising Goes Bluetooth
As Indian companies continually discover the potential of technologies in marketing and promotional activities, Bluetooth is coming into its own. As this article states, malls across the country — like Forum and Total in Bangalore — are using Bluetooth to inform customers of products and services, not to mention offering of discounts.
Given that the range varies from up to 50 metre on laptops and 10 metre on mobile phones, it is best used at the particular location, and in partnership with the service provider, could potentially be used to deliver extremely targeted messeges to the recipients.
In fact, Milind Pathak, CEO, Buongiorno (Hong Kong), goes so far as to say that this could be the next big method for advertising, next only to SMS and Wireless Access Protocol (WAP).
Filed under: Ideas & Innovations, India, Mobile