Search And Win
In yet another monetisation of Search, Blingo, a Google powered search, offers prizes for searching. Blingo earns money from the sponsored links, and use a portion of the money to buy prizes, which are given away free to the visitors. Each day Blingo’s prize program chooses a bunch of winning times (usually several per hour). The first person to search after a winning time wins the prize. Hence, the more a person searches, the more his odds of winning - something like a massive multiplayer slot machine - and its free.
On the face of it, it seems a pretty nice model - Blingo doesn’t have to invest in search, they concentrate on getting more visitors, provide the same functionality that Google does, yet stand to make money from it.
Currently however it is open only for US residents.
Filed under: Business, Ideas & Innovations, Website Alert