WildBlueSkies - Trends and strategies in Digital Media

Three out of four urban Indians (73%) are logging on to the Internet in search of a job, making it the second most popular online activity after emails, according to the JuxtConsult India Employee Speak 2007. This represents a sharp increase over 53% of active Internet users searching for jobs in 2006.
Some findings:

• Only four out of 10 online job seekers in urban India come from the top 10 metro cities
• Just 21% of the total number of online job seekers in urban India, estimated at about 18.4 million, come from the IT or software area
• With over 80 million white collar employees and prospective students being active in the job market, nearly one in four white-collar job searchers is currently using a job portal in conjunction with other models to find a suitable job
• Two-third of them are looking for a change, while one-third are understood to be looking for their first job
• 64% people who search jobs online are already employed and are looking for better prospects, while remaining 36% are either unemployed or ‘freshers´ looking for the first break
• Among the various job portals in India, Naukri has retained its leadership position with a 37% of user preference, despite a fall of 12% from 49% in 2006. International player Monster, which has acquired Indian firm Jobs Ahead, has seen an increase in its popularity to 27% in 2007 from 19% last year.
• Sending emails is the most popular activity with a user base of close to 24 million, or 95% of the total active Internet users.
• The other online activities are - Instant messaging (15.6 million and 62% of total Internet users), checking news (61% and 15.4 million) and music (60% and 15.1 million), Chatting (59% and 14.9 million), checking sports (57% and 14.4 million), e-greetings (57% and 14.4 million), online games (54% and 13.7 million) and dating or friendship (51% and 12.9 million).

[Via]
I wonder where matrimony figures in the list?
Update: According to this article in the Hindu. Matrimony is the 13th most popular activity online.

Filed under: Digital culture, India, Statistics