Cyberstalking For Advertising Dollars
Imagine you go to a website selling a service or a product. After a few seconds, you get bored and move on. Later in the day, while you’re browsing Amazon.com for the latest Harry Potter book, an ad for the earlier product/ service pops up - encouraging you to visit the company’s site for a special deal. You decide not to.
The next day, you’re sifting through your LinkedIn page, and another ad for the same product/ service appears - this time offering you an even better deal if you click now. That does the trick. You give in and click.
Eerie, but this is exactly what Fetchback is attempting with it’s cyberstalker-like technology called ad retargeting, aiming to give companies better bang for their online advertising dollars.
An online ad spend of $19.9 billion is expected this year, but just 2 percent of the Web surfers who are exposed to those ads will click on them (and even fewer will actually make a transaction) - this is the equation that Fetchback is attempting to change.
“We’re enabling companies to reconnect with a lost customer,” says Chad Little, CEO and Chief Retriever of Fetchback. “You’re much more likely to convert customers if you’re consistently in front of them.” Little says the first 30 days after window-shopping are the key to converting.
While ad retargeting is not a new phenomenon, Fetchback is the first to offer retargeted ads across networks, vastly increasing the potential scope of the campaign. Moreover, Fetchback charges only for click throughs and not for impressions leading to better value for the advertiser.
[Via]
Filed under: Business, Ideas & Innovations