Online Advertising Spend Set To Overtake Radio
Online advertising spend in the U.S. is expected to reach $21.7 billion by the end of 2007, up 22 percent from last year, according to eMarketer’s recent report, “Radio Trends: On Air and Online“.
U.S. radio advertising spend, however, is expected to reach just $20.4 billion, an increase of just 1.5 percent on 2006.
The report forecasts that the terrestrial radio advertising market will continue to experience slow growth, achieving an estimated $22.6 billion in 2011, whereas online ad spending will have more than doubled to $44 billion.
I doubt if the story ends here however. Given the developments such as satellite radio, podcasting, internet radio, and mobile, radio itself would change, much like IPTV would change television.
Related reads:
Will Internet Kill the Radio Star?
Filed under: Business, Statistics