What Drives Online Contribution?
Posted on August 28th, 2007 by dhirender
A McKinsey research conducted in Germany found that motives such as a desire for fame and a feeling of identification with a community encourage collaboration and participation. Other reasons stated include the urge to have fun. While this is not very different from the motivations that were presented by Peter Kollock in The Economics of […]
Filed under: Digital culture | 1 Comment »