In an effort to increase e-book sales and get students to try e-textbooks, CafeScribe is launching “the world’s first smelly e-book” after finding college students like to be able to smell their books.
A survey of 600 college students, the company found that three out of 10 of students associated “mustiness” with the books they most […]
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A new IBM survey of consumer behaviour has implications for advertisers looking to reach out to their audience.
According to this survey due to release this fall:
1. Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers.
2. People seem […]
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A survey, Mobile Opportunities for the Financial Sector, commissioned by Sybase 365 along with BDM Intelligence found the Indian users to be more aware of mobile banking than those in other countries in Asia that it surveyed.
The survey states that 81 per cent of Indian respondents are aware they can check bank balance on a […]
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Growing at 24%, local search is outpacing generalised Web search which grew at 14%, where local search is defined as searching services such as the Internet Yellow Pages for location-specific products, services and information. According to this article, local search currently accounts for about 80 million monthly searches; that is expected to grow to more […]
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Add one more factor when deciding on your child’s name - whether or not the domain is available.
Take the case of baby Bennett, before naming his child, dad Mark Pankow checked to make sure “BennettPankow.com” hadn’t already been claimed. “One of the criteria was, if we liked the name, the domain had to be available,” […]
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