Yahoo beats Google on user satisfaction
In a rather surprising turn of events, satisfaction levels for Google have dipped below those of Yahoo! according to a study conducted by ForeSee. Of course, that still does not change the fact that Google’s search market share at 63.92%, is triple that of Yahoo!’s 21.3% , but it may indicate that Yahoo! is innovating and marketing at a faster pace than Google. For example, according to a June 2007 Hitwise report, Yahoo has 36% of the email market share compared to Gmail’s 3% (Hotmail was at 14%, Live Mail at 3% and AOL at 3%).
If I were to base quality of traffic on the page views generated by a visitor via a search engine, Google provides better quality traffic (at least for this website).
Some other findings:
- Ask.com surged ahead by 5.6% to a score of 75, the biggest increase in the e-business sector this year. It’s share of search market however is at a low 3.42%
- MSN has seen fairly steady customer satisfaction scores for the last five years, increasing one point this year to 75. At 7.7% of the search market share, it trails behind Google and Yahoo!
- AOL reverses its six-year trend of rising satisfaction scores with a fall of nearly 10% back into the 60s this year, making it the lowest-scoring of any company measured in the search engine and portals category.
Download the complete report [pdf]
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