Posted on August 8th, 2007 by dhirender
Business2.0 recently carried a story on how South African winery Stormhoek used conversational marketing - blogging, viral marketing, and crowdsourcing to differentiate and promote its wines. Stormhoek’s own website is not your typical winery website either. (the image alongside is via the Business2.0 website)
“A wine company shouldn’t be like a country club,” says U.K. marketer […]
Filed under: Business, Digital culture, Ideas & Innovations | No Comments »
Posted on August 8th, 2007 by dhirender
Four Interactive, a Bangalore-based start up has developed an intelligent search engine Asklaila.com, which aims at redefining online local search. To start with, the company has launched the search engine for Bangalore city, and plans to include local information of all metros and 22 cities in the next one year.
The technology involved in the search […]
Filed under: Digital culture, Ideas & Innovations, Website Alert | 1 Comment »
Posted on August 8th, 2007 by dhirender
Findings from the Veronis Suhler Stevenson’s 21st Communications Industry Forecast :
Total communications spending expanded at a CAGR of 5.9% in the 2001-2006 period to a record $885.2 billion, driven by strong gains in alternative advertising, marketing, and institutional spending.
While consumer media usage dipped 0.5% in 2006, institutional time spent with media increased 3.2%.
Overall communications spending […]
Filed under: Business, Statistics | No Comments »
