Automotive advertising in print falls in India
According to this article in Livemint, Indian Auto advertising in print media fell 11% to Rs 475 crore in the first six months of 2007 and on television by 0.54% to Rs 848 crore, compared with a year ago, according to data from Adex India, a division of TAM Media Research. This compares with a rise of 5% and 16% for overall spend on print and TV advertising, respectively.
“As competition in the auto sector hots up, every company is looking at different ways to create consumer touch points and use innovative means to engage the audience,” says Mona Jain, executive vice-president at India Media Exchange, a media buying house. “They are choosing the mediums more carefully, cautiously and consciously,” she adds.
“Advertisers are no longer edgy about using newer mediums,” says Pratap Bose, CEO of Ogilvy and Mather India, an advertising agency. “While it is still a small amount in comparison to spends on traditional media such as television, digital is slicing away a certain proportion of spends.”
Apart from digital media, another media on which emphasis has increased, is radio where auto spends have increased nine times to Rs 11.5 crore in the six months to June compared with a year ago.
If the US market is any indication, we should see an increasing emphasis on digital media.
Filed under: Business, India, News, Statistics