WildBlueSkies - Trends and strategies in Digital Media

According to this article in Livemint, Indian Auto advertising in print media fell 11% to Rs 475 crore in the first six months of 2007 and on television by 0.54% to Rs 848 crore, compared with a year ago, according to data from Adex India, a division of TAM Media Research. This compares with a […]

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A recent study of America’s top 100 newspaper websites, entitled “American Newspapers and the Internet; Threat or Opportunity?” by Bivings Research, revealed that using the Internet to expand a newspaper’s reach is becoming more and more important. 92% of America’s top 100 papers now offer video on their websites… a significant jump from 2006, where […]

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