One in five people see online video daily
The online video habit seems to be catching on. Pew Internet found that 57% of online adults in the U.S. have ever watched or downloaded online video, with 19% doing it daily. Of those surveyed, 57% send video links to other people, and 57% watch online videos with others, making it a more social activity. Not surprisingly young adults are more likely than the rest of the population to rate videos, post comments on them or upload videos themselves. As for the content of video watched, news led all categories (37% of people ever watched it), followed by comedy (31%), music (22%), educational (22%) and animation (19%). “Young adults are among the most contagious carriers when it comes to understanding how viral videos propagate online,” Pew’s Mary Madden said. “Younger users are the most eager and active contributors to the online video sphere.”
By contrast, according to Business Standard, the broadband connections in India are close to three million out of an active user base of 25 million, leaving a lot of room for growth. - both for internet, as well as video penetration.
Filed under: Digital culture, Statistics