WildBlueSkies - Trends and strategies in Digital Media

Aviva, has partnered with Affle (a provider of mobile media innovations), to enable it to reach out and interact with cellphone users through advertisements.
Through this agreement, Aviva would be able to connect with the users of the SMS2.0 service, powered by Affle, and serve interactive advertisements. If a SMS2.0 user like a particular AVIVA product […]

Filed under: Mobile, News | No Comments »

Planning to give Google a run for its money is Wikia Search - a community-developed Web search service started by Wikipedia founder Jimmy Wales. Wikia has reecently acquired Grub, a pioneering distributed Web crawler platform that will enable Wikia’s forthcoming
search service to scour the Web to index relevant sites.
Grub utilizes the spare power of thousands […]

Filed under: Digital culture, Ideas & Innovations | 1 Comment »