The search is on for Bourne - on Google
Posted on July 16th, 2007 by dhirender
Reuters: Universal Pictures and Google announced a new online game, “The Ultimate Search for Bourne with Google,” that uses such Google tools as Search, Maps, Images and YouTube and serves as a promotional vehicle for the upcoming action feature “The Bourne Ultimatum.”
You can go to the website from www.google.com/bourne - while this is Google’s second online game tied to a film release - the first involved Sony Pictures’ “The Da Vinci Code,” - it has got to be the most innovative.
Is this the shape of ad campaigns to come on Google? Would we see ads/ promotions on the Google home page itself next?
Filed under: News