Brokerages boost online trading


Business Standard: Brokerages are stepping up the gas on internet trading, targeting young office-goers and home keepers, to boost their trading volumes as they adopt strategies ranging from expanding their network of branches, providing research content on stocks on their websites and offering advisory products.
The share of online trading has grown from just 3 per cent of the total turnover in 2003-04 to 16 per cent in 2006-07, accounting for one sixth of the total turnover of Rs 74,73,200 crore in 2006-07. Industry observers expect online trading volumes to make rapid strides over the next three years to corner 50 per cent of the total turnover.

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