Brokerages boost online trading

Business Standard: Brokerages are stepping up the gas on internet trading, targeting young office-goers and home keepers, to boost their trading volumes as they adopt strategies ranging from expanding their network of branches, providing research content on stocks on their websites and offering advisory products.
The share of online trading has grown from just 3 per […]

Games advertisers play

Business 2.0: Cadillac tried a novel approach last year to get young male car buyers excited about its tricked-out V-Series Collection luxury vehicles. Rather than make its pitch through magazines, TV commercials, or online display ads, the automaker took its campaign to the Xbox 360.
Through an arrangement with Xbox Live, gamers were invited to download […]

The search is on for Bourne - on Google

Reuters: Universal Pictures and Google announced a new online game, “The Ultimate Search for Bourne with Google,” that uses such Google tools as Search, Maps, Images and YouTube and serves as a promotional vehicle for the upcoming action feature “The Bourne Ultimatum.”
You can go to the website from www.google.com/bourne - while this is Google’s second […]


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