Premium SMS Revenue is a Third of Mobile Content Revenue
According to the new Telephia Premium SMS Report, Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007. This report includes content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat.
Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, accounting for 79 percent of premium SMS revenue. These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than $35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.
Analyst Website
Filed under: Mobile