The future of advertising?
Posted on May 31st, 2007 by dhirender
With Microsoft buying aQuantive for $6 billion, Google acquiring DoubleClick for $3.1 billion, Yahoo purchasing the 80% of Right Media it doesn’t already own for $680 million, and Ad firm WPP getting 24/7 Real Media for $649 million, the online advertisng market deserves a relook at the number.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) […]
Filed under: Digital culture, Statistics, Trends | No Comments »