Posted on May 31st, 2007 by dhirender
With Microsoft buying aQuantive for $6 billion, Google acquiring DoubleClick for $3.1 billion, Yahoo purchasing the 80% of Right Media it doesn’t already own for $680 million, and Ad firm WPP getting 24/7 Real Media for $649 million, the online advertisng market deserves a relook at the number.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) […]
Filed under: Digital culture, Statistics, Trends | No Comments »
Posted on May 30th, 2007 by dhirender
Center for Media Research: At $31 billion in 2007, automotive is the #2 advertising category in the US says the new report from Borrell Associates. Online spending for the industry is expected to reach $2.8 billion in 2007, comprising of 7.6% of all automotive advertising, and representing an annual growth of 13%. The most disruption […]
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Posted on May 30th, 2007 by dhirender
Now get paid for receiving and reading advertisements on your phone with mGinger.
According to the founders, “mGinger is a revolution because for the first time in Indian history, the users are asked for permission. The users are asked for their interests. The users are requested for a convenient time and convenient number of ads per […]
Filed under: Ideas & Innovations, Mobile | No Comments »
Posted on May 29th, 2007 by dhirender
Center for Media Research: According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.
For the 4 weeks ending April 28, 2007, this is how the search engines compared on US Internet usage:
www.google.com […]
Filed under: Statistics | No Comments »
