Spamography
Posted on July 4th, 2006 by dhirender
NY Times: Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam.
“Successful spam is about impulse purchases,” said Francis deSouza, a vice president at Symantec, which makes antivirus software. “Things like home mortgages have a lower success rate than things you’d buy on impulse. Things like Viagra, porn.”
Some stats:
5.6% Click through rate for porn spam
0.02% Cick through rate for pharmaceutical spam
0.0075% Click through rate for Rolex watches spam
Filed under: Statistics