Rise of the eMiddlemen
Posted on February 18th, 2006 by dhirender
Take a look at affiliates - the SEO geniuses who channelise the traffic to your site and make either a commission on sales generated at your website or on click throughs. And then there are the affiliate networks - companies that specialise in managing the details of various affiliate programs by bringing merchants and affiliates together and managing their relationships.
Does the Internet really eliminate the middleman or does it give rise to eMiddlemen?
Filed under: Digital culture